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Independent digital practice

Design clarity.Technical depth.

I design and build considered digital products—connecting interface craft, resilient architecture, meaningful analytics, and performance.

Explore selected workView capabilities

Capabilities

From framing the problem to refining the system.

A cross-disciplinary practice for teams that need design judgment and implementation fluency in the same room.

01
Product & interface design
Useful systems, clear journeys, and interfaces that turn complexity into confident action.
02
WordPress architecture
Maintainable themes, structured content, and editorial workflows built for teams—not demos.
03
API integrations
Reliable connections between platforms, services, and the data that keeps the experience moving.
04
Analytics implementation
Measurement plans and event models that answer real product and business questions.
05
Web performance
Focused improvements across Core Web Vitals, delivery, rendering, and perceived speed.
06
Headless experiments
Practical prototypes that test when a decoupled stack creates meaningful leverage.

Selected work

Case studies in systems thinking.

IA
PROJECT / 01
UX strategyDesign systemsWordPress

Complex content, made navigable

A design-system and information-architecture engagement for a content-heavy platform.

Case study in development
01
PROJECT / 02
AnalyticsData layerPerformance

A faster path from signal to insight

A measurement overhaul aligning product behavior, event data, and decision-ready reporting.

Case study in development
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PROJECT / 03
Next.jsPrototypingArchitecture

Testing the headless boundary

A static-first prototype exploring editorial control without carrying a runtime CMS dependency.

Case study in development

Technical stack

Tools selected for the problem, not the pitch.

01Figma
02TypeScript
03Next.js
04React
05WordPress
06REST APIs
07GA4 + GTM
08Core Web Vitals